(“Instagram is a online photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them and share them on a variety of social networking services, such as Facebook, Twitter, Tumblr and Flickr.” – Wikipedia) The top brands like Apple, Starbucks, Nordstrom and Whole foods have all been using Instagram as a great visual marketing tool. Just as these huge companies have, your small business to can start marketing on Instagram.
When starting your Instagram campaign ask yourself what is the purpose of using Instagram? What is the style I want to portray through our images? Use Instagram personally see what you like to follow and how that grabs your attention. Also always keep in mind the audience you are trying to target, what would catch their attention?
Instagram Tips:
- Cultivate a following
- Embed Instagram in your site, blog, Facebook
- Follow your followers back
- Develop a posting plan
- Inspire
- Photo contests
- Use what is trending
- Reward followers
- Showcase photos of employees
- Visual experience
- Hashtags!
- Sneak previews
- Personality
Try it out, post a picture and see what happens!
